Marketing Analytics

Data that drives real marketing decisions

GA4 setup, custom dashboards, attribution modelling and conversion tracking — so you know exactly which marketing channels are generating revenue.

GA4Certified setup
Full-funnelAttribution
AU & INMarkets
What We Do

Marketing analytics for every channel

📊

GA4 Setup & Migration

Full GA4 configuration — events, conversions, audiences and data streams — migrated from UA or set up from scratch.

🎯

Conversion Tracking

Accurate conversion tracking across Google Ads, Meta, LinkedIn and organic — every lead and sale attributed correctly.

📈

Custom Dashboards

Looker Studio dashboards pulling from GA4, Google Ads, Meta and your CRM — one view of all your marketing performance.

🔍

Attribution Modelling

Data-driven attribution showing which channels assist and which convert — so you invest in what actually works.

🔗

CRM & Revenue Integration

Connect your marketing data to CRM and revenue data — see true CAC, LTV and marketing ROI by channel.

📋

Monthly Reporting

Plain-English monthly reports with insights and recommendations — not just numbers, but what to do about them.

Our Process

From messy data to clear insights

1

Audit

Review current tracking setup — find gaps, errors and missing conversions.

2

Setup

GA4, tag manager, conversion events and cross-domain tracking configured correctly.

3

Dashboards

Custom Looker Studio dashboards built to your KPIs and reporting needs.

4

Attribution

Attribution model configured and validated against actual revenue data.

What's Included

Every analytics engagement includes

GA4 property setup and configuration
GTM container with all events
Conversion tracking (forms, calls, purchases)
Cross-domain and subdomain tracking
Custom Looker Studio dashboard
Attribution model setup
CRM data integration if required
Monthly analytics review call
FAQ

Common questions

We're still on Universal Analytics — is it too late to migrate?

UA stopped processing data in 2023. GA4 is essential now. We migrate your historical reports and set up GA4 correctly from the start.

How do you handle cross-device attribution?

GA4's data-driven attribution model accounts for cross-device journeys. We also set up user ID tracking for logged-in users.

Can you integrate with our CRM?

Yes — we connect GA4 and ad platforms to Salesforce, HubSpot, Pipedrive and most CRMs for revenue-based attribution.

Do you provide the dashboards or just set them up?

Both — we build the dashboards and hand them over, or manage them on an ongoing retainer with monthly updates.

Ready to know what's actually working?

Get a free analytics audit — we'll find every tracking gap and missed conversion.

Get a Free Audit →SEO Services →